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　　On Excessive Packaging

　　I assume that you are familiar with the phenomenon of “Excessive Packaging”. Taking a look around，we can find examples with ease：a small computer is packed in a thick and heavycarton，clothes are putted in a well-designed plastic bags and moon-cakes are usually placed in delicate boxes.

　　What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing materials aiming at attracting customer’s attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems，the superior the quality will be,the notion has also encouraged the trend of excessive packaging.

　　To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction onexcessive packaging. Moreover, a public education campaign should be launched to arouse customers' consciousness that packaging doesn't equal to quality. Only in this way can we put an end to this trend.